Bollywood has a new talking point, and it is all about — EXCLUSIVE: Abhimanyu Singh recalls he lost a big ad film for not being on Instagram; says, “How many followers I have should not be the criteria”. Fans and trade analysts have been closely following every update, and the latest development adds another chapter to what has been an eventful week for Hindi cinema.
The Story So Far
Add as a preferred source on Google performer Abhimanyu Singh has spent much of his career away from social media, choosing to let his work speak for itself. However, the performer recently joined Instagram after years of staying away from social platforms. In an special interview with the publication, Singh disclosed that pressure from his wife, friends, production houses and PR team eventually convinced him to make the move.
Explaining why he finally decided to join social media, Singh said, “See, my wife was behind my life. Then a couple of my friends were behind my life. Then a couple of production houses came along and started pressurising me.
In the main cast, how will we tag you? Because it's very important.” He disclosed that his PR team eventually explained him it was time to get on social media. “And finally, my PR explained me that enough is enough.
You should now come on to it. I'm now learning and trying to discover it,” Singh said. The performer, however, admitted that he is still figuring out how he feels about his fresh social media presence.
I have to just go through it. I have to be a little patient and feel how I feel with it. How I connect with my viewers.
How they are responding to me,” he said. At the same time, Singh acknowledged the advantages of social media, particularly when it comes to connecting directly with an viewers. “But it's a good medium, I would say.
Because you can easily connect with your admirers. And that's a great feeling,” he pointed out. Social media presence and follower count have increasingly become part of conversations around casting, particularly for advertising projects.
Singh said he has personally experienced situations where not having a social media account worked against him. “No, I did not face that. Because maybe for ad captures, I have faced it a couple of times,” he said.
The performer recalled losing out on a significant advertising opportunity after the brand discovered that he was not active on social media. “When I was about to get a major ad. And then suddenly when they came to know that I was not active on social media and I had no social media account or I am not on Instagram, they just pulled back,” he disclosed.
Singh admitted that the experience affected him, but maintained that social media following should not determine an performer's suitability for a part or brand campaign. I felt bad because that should not be the criteria (about) how many followers I have,” he said. He pointed out that his own casting has largely been based on his acting abilities and previous work.
“But my casting was done thoroughly on the basis of my talent and my past work,” Singh said.
Whether this marks the beginning of something bigger or a standalone moment remains to be seen. What is clear is that the entertainment world is watching closely — and so are we. Follow TeraMovies for complete coverage.
