Bollywood has a new talking point, and it is all about — Ritesh Sidhwani on Excel Entertainment’s core philosophy: “Our approach is to never follow trends and that’s what we kept in mind while making Don too”. Fans and trade analysts have been closely following every update, and the latest development adds another chapter to what has been an eventful week for Hindi cinema.
The Story So Far
Add as a preferred source on Google From backing KGF to reinventing Hindi silver major screen with crosses like Don, veteran backer Ritesh Sidhwani has elaborated why authentic storytelling and constant evolution are preferred over chasing box-office formulas. When Excel Entertainment backed the Hindi arrival of Prashanth Neel’s KGF, the box office juggernaut universe reshaped Pan-India box-office dynamics.
But for veteran backer Ritesh Sidhwani, the co-founder behind ground-breaking Hindi crosses like Don and Dil Chahta Hai, success has never been a reason to change course or blindly follow trends. Addressing the ongoing narrative around South Indian silver major screen dominating the box office, Sidhwani offered a sharp, grounded perspective on storytelling and creative independence.
Talking about the grand success of KGF and the evolving cinematic landscape, Sidhwani revealed a warm perspective on what truly makes a movie strike a chord with moviegoers. He revealed, “The South filmmakers, whether it’s Prashanth Neel or anyone else, openly share that they grew up watching timeless Salim-Javed stories.
They obviously use that in their stories. KGF works here because we are not telling the stories in a certain way. I think those stories are exciting for our viewers too.
I saw KGF and thoroughly enjoyed it.” For Sidhwani, who has built Excel Entertainment into one of the country’s most dynamic and respected production houses, every project kicks off with passion rather than market trends. He elaborated, “Our approach is to never follow trends, and that's what we kept in mind while making Don too.
You have to constantly change yourself. You have to do whatever excites you, is relatable to you, and connects with you.” Highlighting his belief in the maturity and openness of Indian silver major screen lovers, Sidhwani pointed out: “The audiences here are accepting of every kind of silver major screen. So, I don’t know if we should be of the opinion that whatever is working in the South should be done here.” Also Read: From Dil Chahta Hai to Don: Ritesh Sidhwani reflects on Excel Entertainment’s 25 years journey; shares, “Each movie was different” Catch us for latest Bollywood News, fresh Bollywood Movies update, box office numbers, fresh Movies arrival, Bollywood News Hindi, Entertainment News, Bollywood Live News Today & highly anticipated Movies 2026 and stay updated with latest hindi movies only on the publication.
What happens next is anyone's guess, but one thing is certain: this development has added a fresh chapter to an already fascinating entertainment saga. Stay tuned to TeraMovies for all the latest updates from the world of cinema.
